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The first customer – When your work is meaningful and you become an ambassador for your company

When are employees willing to talk about their job? When are they proud of their company? When do they start recommending working at their company to their friends?

Urszula Radzińska
O AUTORZE

Urszula Radzińska

Journalist and musicologist who decided to dedicate herself to looking for harmony in corporate communication. Head of leading Polish content marketing agency Aude, CEO of Content Marketing Polska Association, author of interviews with experts “Your First Customer”.

★ 2 minutes czytania

Is it only when the company is one big family? Or maybe it happens when work is just work, and you can hold a separate space for your private life?

How to run a company, how to communicate with employees to make the common space between employer and employees as extensive and as healthy as possible?

In my book “Your First Customer. How to Turn Employees into Best Company Ambassadors” I talk to wise people, trying to answer this and many other questions, including how to run a business and communication to let your employees share the vision of the management board.

The book was published in 2016, but the questions are still valid and are bringing new answers. Because we are changing, and so does the surrounding reality. 

Hence the return to the interviews, but this time in the form of “Your First Customer” videos, which I make with invaluable help from producers Rościsław Szwedow and Jarek Dąbrowski, and Aude team.

When do employees become company’s ambassadors? – Bartek Brach

We are good on the outside, because we are good inside – Monika Świerszcz

Organizations need curiosity – Monika Sońta

A bank is a micro-world – Anna Waśniowska

A colleague for boring tasks – bot at work – Krzysztof Sobczak

Kategorie: school of contentic, B2E

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