Targeting is about adjusting actions to a company’s chosen target groups. Targeting allows for reducing costs for advertising after analysing a number of criteria and choosing the target group. The distributed message is directed with much more precision. Targeting can be demographic or geaographic, or even behavioural when it analyses users’ behaviour.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B