Storytelling can be described as narrative marketing. It allows for creating original stories about a brand and its products. Storytelling techniques allows for creating a wider context for the brand’s history. It has much to do with narration, and when planned and implemented in the right way it has a great positive impact on the company’s financial results and customer awareness. Much of the storytelling potential depends on a well developed copywriter’s text, which is why the copywriter should be aware of all the marketing narrative tools at every stage of content creation.
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