All the distribution channels owned by a company or a person. Owned media include a website, blog, printed magazines. It is important that the messages appearing in those platforms are coherent from the graphic and context point of view. In the owned media you can also publish your partner’s or a third party’s material for free or for a fee. An essential feature of owned media is that the owner can control them entirely and collect leads with them.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B