One of the tools helping to be in touch with the customer. Newsletter is sent in an electronic form, and can have scientific or informative character. It usually provides customers with news or information about changes in the company’s offer. A newsletter should be thus constructed that it encourages to download it – it must contain premium content, so that the user wants to read it. In content marketing the content most often sent in newsletters includes expert articles and e-books.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B