Native advertising is a type of non-invasive advertising. A product, service or company ad gets naturally integrated with content that is informative and valuable. Currently, native advertising is thought to be far more effective than other advertising forms, which is due to a growing phenomenon of so called “banner blindness.” It is the opposite of display advertising. In Poland, the precoursor of native advertising is NaTemat.pl. Native advertising practices are controlled by the Native Advertising Institute https://nativeadvertisinginstitute.com/
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B