Narratology is a scientific research direction popularised in France in the 1960s. The term describes searching for constructing stories in tales, myths, films, conversations, comic books, or even in paintings, stained-glas, photographies etc. In marketing, narratology is the ability to construct a good story about the brand. Copywriters should be aware of the essence of narratology, so that the readers of their content are interested in what a given product tells about itself. Good narratology should engage the recipients’ minds. Well-developed stories can bring real financial benefits.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B