It means performing marketing actions with the use of a dedicated programme or other tools, whose goal is to streamline sales processes. Marketing automation enables you to collect and process customer data, collect sales leads, simultaneously eliminating the time-consuming manual data collection. A programme used for marketing automation prepares offers and advertising content and sends them to a defined group of customers. Software created for marketing automations is most often integrated with other systems, e.g. customer relations management (CRM) systems.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B