Graphic development of a printed publication or a website. It describes in detail all the graphic parameters, such as style and size of fonts used in a given publication, text layout on the page, way of image publication. The look of the layout is usually in line with the publication’s thematic range, e.g. financial publications tend to have clear and spare form, allowing to focus on the content. On the other hand, lifestyle magazines’ layout is usually more dynamic, colourful, includes entertaining graphic elements, and usually have more photos and shorter articles. The layout is designed by graphic designers.
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