One of the forms of contemporary direct marketing. Companies use it in their strategies to obtain new customers and maintain the existing relations. It is one of the most effective marketing tools. It is also a measurable tool; in e-mail marketing it is possible to assess the number of e-mail that reached the recipients and whether they clicked on the attached link.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B