Marketing tool which uses publishing techniques in order to achieve competitive advantage, especially in the field of searching for new customers. Custom publishing is all about creating a bond, a sense of loyalty, increasing brand awareness and strengthening the bond in its internal communication. Companies providing custom publishing services often co-share the activities of an advertising agency, public relations agency, publishing and editting company, and a printing house.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B