Building customer relations through creating, distributing and promoting valuable content that is useful for the recipient, in order to achieve measurable business goals. Content marketing tools include e.g. articles, guide books, e-books, infographics, webinars, or reports. Through skillful use of content marketing, the company builds its positive image as an expert in a given field. Along with a well-developed SEO strategy, content marketing allows for effective website positioning in Google.
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