Content in Mobile Era

Let go well-worn paradigms about online content, make it short, catchy, and reduce images to a minimum – says Neil Patel, one of Internet's […]

Katarzyna Petruk

★ 8 minutes czytania

Inside consumer’s head

“I don't think we'll soon be able to replace content marketing with something new. There's still much to discover,” says Paweł […]

Mariusz Nowik

★ 4 minutes czytania

From network straight onto paper

Something for the senses – visually refined graphic design, large colourful photographs, the fragrance, the texture – and something for the mind – deepened […]

Katarzyna Petruk

★ 4 minutes czytania

What is content marketing?

You say 'content marketing' – you think… Well, people may have various connotations. Marketers like to call their job content marketing as soon as […]

Katarzyna Petruk

★ 1 minute czytania

The author and his work

Although he recently received an award for lifetime achievement, the founder of CMI does not rest on his laurels, because - as he excitedly […]

Katarzyna Petruk

★ 4 minutes czytania

History of content marketing

Content marketing is not a new idea, but a marketing action dating back to late 19th century…

Katarzyna Petruk

★ 3 minutes czytania

Top content marketing organizations

Even though many companies are still groping in the area of content marketing, the sector is doing its best to support marketers. There appeared […]

Katarzyna Petruk

★ 2 minutes czytania

Research is only a tool

Everyone wants to be efficient. What does it mean, and how do we measure efficiency – says Clemens Koob, Managing Director for Zehnvier, Swiss […]

Urszula Radzińska

★ 5 minutes czytania