“Quality content” – what is that?

Content marketing experts often emphasize that you should focus on the quality of content. But what is this quality and how do you achieve […]

Paulina Grzęda

★ 1 minute czytania

Quiz at the service of social media

Are you 100% sure when making an important decision at work? a) of course! I have experience and I know what I’m doing b) I […]

Ewelina Jamka

★ 6 minutes czytania

Editing and proofreading – inseparable duet

Text editing? What for? What does it even mean? Isn’t it what proofreaders do? These are questions the publisher can expect from the author. […]

Marta Tomasiuk

★ 3 minutes czytania

Rebecca Lieb about CM Master Class

Rebecca Lieb will co-host the Content Marketing Master Class workshop in Warsaw on June 6th. We already can not wait. We ask […]

Zuzia Kuczborska

★ 3 minutes czytania

Working papers – The art of vigilance and patience

Nucleosomes, docosahahexaenoid acid, distal convoluted tubule, bilirubin – sounds like black magic? Well, an editor simply must cope with this hard and complicated matter…

Paulina Grzęda

★ 3 minutes czytania

Factory of ideas

So you think when designing websites we simply take images from Shutterstock? Well, very often we do, but lots of our illustrations have been […]

Ewelina Jamka

★ 2 minutes czytania

Artisans of words

High quality content marketing materials are increasingly in demand – this trend has been visible during the CM conferences over the past six months, […]

Ewelina Jamka

★ 4 minutes czytania

How to stand out in the world of visual content?

It's simple: create an interactive infographic. OK, maybe it's not that simple, but we already wrote about it here. Nevertheless, experts claim that […]

Katarzyna Petruk

★ 4 minutes czytania

B2B: Trends and benchmarks 2016

We know the results of the sixth annual B2B Content Marketing – Benchmarks, Budgets and Trends – North America report carried […]

Katarzyna Petruk

★ 3 minutes czytania

Content marketing worth an Oscar

The notions of content, storytelling, communication have been widely overused recently in the marketing business. Quantity, however, does not always mean quality. What are […]

Paulina Grzęda

★ 4 minutes czytania