Internet platform, website, where employees of a given institution publish educational materials and information. It allows for characterising the company profile and presenting the company as an expert in its field. It is also a good chance to present products and events, in which the company participates. It is important that the materials are adequate, innovative and unique. A company blog can work in the same domain as the company website or it can exist as a separate platform.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B