B2C (Business to Consumer) includes relations between the company and its end customers. It includes all electronic transactions, including payment details. B2C includes offer and order preparation, payment making possibilities, transaction execution and issuing of documents. B2C is also about broadly understood marketing activities. A well developed B2C campaign will lower costs resulting from investments in stationery shops and products or personnel.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B