brand
Surfing the Internet we spend 20 percent of our time for visiting brand websites. 25 percent of apps and games we use daily are those produced by brands.
story
Two in three consumers think it is perfectly natural brands prepare special content to establish relation with their customers.
digital/print
The average Briton reads both printed (58 percent) and digital (50 percent) content marketing publications. 38 percent reads both each month.
relation
Consumers like reading content prepared by brands, if it is adjusted to their needs and expectations – declares 82 percent of the respondents.
impact
Content marketing activities have a positive impact on shopping decisions – believes 43 percent of consumers. Nearly half of them think their impact is positive.
communication
Only 8 percent of Britons do not want brands to communicate with them in any way. As many as 66 percent expect brands to provide entertainment.
integration
Integrated actions are key. As many as 61 percent of agencies provide both printed and mobile solutions to their customers.
decision
By reading newspapers, websites or using other form of content marketing communication people are more willing to make shopping decisions.
distribution
5 most widely distributed magazines in Great Britain are customer magazines. Among the 20 best magazines 10 are content marketing publications.

recommendation
As many as 80 percent of content marketing consumers recommend the products further. This is twice the average.
budget
Content marketing has become a serious proposal in marketing budgets. Outlay on content activities make up 21 percent on average.
plans
As many as 73 percent of marketers declare they plan to increase or keep the expense on content marketing on the same level in the next 12 months.

Text appeared in Content Marketing Polska 2013  magazine published by Stowarzyszenie Prasy Firmowej (Corporate Press Association).