Stories in business, according to Pixar

Matthew Luhn lives across the ocean, but this year he came to Poland and delivered a closing speech at the Warsaw Filmteractive Festial.
Urszula Radzińska
O AUTORZE

Urszula Radzińska

Journalist and musicologist who decided to dedicate herself to looking for harmony in corporate communication. Head of leading Polish content marketing agency Aude, CEO of Content Marketing Polska Association, author of interviews with experts “Your First Customer”.

★ 1 minute czytania

Tagi: B2B communication, B2C communication, storytelling, communication strategy, B2E communication

For more than 25 years Matthew has been creating stories which make us cry, such as “Ratatouille” or “Inside Out” by Pixar Animation Studios.

I was going to write about what he said and how he spoke, but I found his speech from the end of May this year on YouTube, which is basically the same as that in Warsaw. So I’m not going to describe it – just have a look at it – make yourself a cup of tea and spend 30 minutes with Matthew, he’s really worth it! I especially recommend it to everyone who’s still trying to figure out what it is with that good story.

 

Kategorie: top trends, school of contentic, B2E, B2C, B2B