Financing publications with advertising can have many advantages, so the temptation to reach for them is big. On the other hand, many publishers fear […]
It seems simple. So simple that a proofreader's place in a publishing house's hierarchy is somewhere behind the technical department. How can reading a […]
Valeria Maltoni, business strategist, author of one of the most popular marketing blogs, answers the question: Why do customers sometimes behave in a way […]