Video – quality or price

Video is the future of communication. For those who deal with communication, the video has only one disadvantage – the price. Does a video […]

Katarzyna Petruk

★ 4 minutes czytania

Picture worth a thousand words

We live in a picture culture. But not everyone knows what that picture should look like. In spring 2016 the Content Marketing Association […]

Katarzyna Petruk

★ 5 minutes czytania

Writing at customer’s call

Online advice articles and internal company articles – they are both made on order, but their goals are very different. What role do they […]

Paulina Grzęda

★ 5 minutes czytania

Luxury to admire

For Nenad Senic, content strategist and print specialist, reading headlines like „Print is reborn again!” is quite frustrating. Did print ever died?

Katarzyna Petruk

★ 7 minutes czytania

More than storytelling?

“Don't get me wrong, storytelling is great, everybody loves stories and they can be a great component of a content marketing strategy. Nevertheless, the […]

Katarzyna Petruk

★ 5 minutes czytania

Most-often read in 2015

Just like any other Editor-in-chief, I look for interesting stories only, and I believe there are no others on our blog. Still, some posts […]

Katarzyna Petruk

★ 2 minutes czytania

Theory for Practitioners

Ettringite – we prepare more than ten titles each month, but this was our first encounter with this word, in the new “ATLAS Fachowca” […]

Katarzyna Petruk

★ 4 minutes czytania

#CMWorld in a nutshell

It would be hard to collect 123 hours of knowledge in an objective report, so I've prepared for You a subjective compilation of the […]

Urszula Radzińska

★ 4 minutes czytania

#CMWorld – I like it

Passion of creation and authenticity – this is first that comes to my mind when I think about this year's Content Marketing World. Plus […]

Urszula Radzińska

★ 3 minutes czytania

There’s no communication without relationship

We've come to the point of a communication (r)evolution, when the producer's contact with consumers needs to go beyond well-known patterns to build close […]

Paulina Grzęda

★ 7 minutes czytania