Because our agency team is composed of people with vast media experience, we’ve worked in many publishing houses and editorial offices at various positions, from a trainee to a publisher, and we often jostle with our clients for the shape of a single sentence. These “fights” are necessary because they allow us to produce content that is pleasant to read – this is wisely explained in the interview “Plain language respects the customer” by Dr Tomasz Piekot, linguist and efficient writing coach, and Dr Marek Maziarz, expert in linguistic technologies.
Each year we encourage our clients to participate in the Pióra Roku competition presenting the best examples of high quality content marketing and emphasizing the values of journalism based on good practices and focusing on the recipient’s needs. The competition shows that this type of content creation requires the same skills, talent and engagement as traditional journalism. Whenever our clients are awarded with Pióra Roku we are happy to see that our hints have helped produce content that is recognized as a good example. In the latest competition as many as 5 authors of our clients were awarded: from Grupa Żywiec, Deutsche Bank and ING Bank Śląski – and we took part in writing all of these texts.
It wasn’t at all easy to win all these awards, as each year the competition jury is composed of experts of highest class. In the latest competition the head of the jury was Jacek Wasilewski, who works at the Journalism and Political Sciences Department, University of Warsaw, where he deals with media rhetorics and message efficiency. He also deals with media message semiotics and the cultural patterns of media use at the SWPS University of Social Sciences and Humanities.
Another member of the jury was Jakub Ciastoń, editor-in-chief of redbull.pl, previously a sports journalist for “Gazeta Wyborcza” for 12 years, Olympic Games correspondent in Turin, Beijing, Vancouver and London. Not less tough juror was Emilia Skiba, culture anthropologist who cooperated with e.g. Center for Contemporary Art Zamek Ujazdowski and currently is a coordinator at Loesje Polska (Loesje is a group of people operating around the globe who want to inspire others to taking up socially important initiatives) and – most importantly – creative writing moderator teaching her own method.
Being awarded by such experts brings double satisfaction, but what’s most important – these awards prove that working on the quality of content brings effects. Keep up the good work!
Kategorie: power of contentic